Kali Williams, Owner, More Than Three Fifth

A Journey Rooted in Passion and Purpose

Kali’s journey exemplifies the power of passion and purpose. This Midwest native, now residing in the vibrant borough of Brooklyn, New York, has channeled her energy and expertise into advocating for diversity, entrepreneurship, and empowerment as both the owner of More Than Three Fifth and as an individual.

With nearly two decades of experience in award-winning brand marketing communications, Kali’s journey is in her achievements and the trail of inspiration and progress she blazes on for others. She brings her wealth of experience and dedication to her More Than Three Fifth owner role.

Championing Diversity Through Empowerment

Kali’s vision crystallized as “More Than Three Fifth,” a groundbreaking website that empowers individuals to become entrepreneurs while encouraging and helping businesses market their brands to the right audience. This digital platform, led by Kali, has catalyzed a new wave of entrepreneurship, marrying empowerment with precision marketing. Kali’s dedication to diversity and inclusion is at the heart of this endeavor, making it a catalyst for positive change.

But Kali’s commitment to diversity and empowerment extends beyond her digital platform. She recently co-authored the book “Building Successful Brands with Limited Resources: A Guide to Black and Brown Entrepreneurship.” This publication underscores the dedication to uplifting marginalized communities and providing them with the tools and knowledge needed to succeed in the competitive world of entrepreneurship.

An AdColor Leader: A Milestone of Impact

Kali’s recognition as a 2023 AdColor Leader is a testament to her tireless efforts in advancing diversity and inclusion in the advertising and marketing industries. AdColor is an organization that commands respect for its commitment to these principles, and being selected as a leader within this prestigious community is an honor of the highest order.

The theme of the AdColor conference for 2023 is “Double Down Double Up,” serving as a reminder that diversity, equity, and inclusion must remain a priority. It urges companies to uphold their social justice and Corporate Social Responsibility (CSR) commitments and make their ambitions known and felt both within their organizations and externally. Kali’s role as the co-owner of More Than Three Fifth and as an AdColor Leader aligns perfectly with this theme, as she exemplifies the principles of doubling down on diversity and inclusion and doubling up on empowerment.

Shaping the Future of Diversity

Kali’s selection as an AdColor Leader is significant for her and the broader advertising and marketing industries. This year marks the second-ever group of AdColor Leaders, and Kali and her fellow leaders are setting the standard for the future of diversity in these industries. This pioneering group follows in the footsteps of the AdColor Futures program, which started 12 years ago, shaping the landscape of diversity and inclusion within the industry.

As Kali, the owner of More Than Three Fifth, steps into her role as an AdColor Leader, she embodies the commitment to recommit, reaffirm, and rebuild. Her resilience and assurance in the promise of diversity and inclusion have made her an invaluable More Than Three Fifth community member.

A Shared Vision: Doubling Down and Doubling Up

Kali, both as an individual and as the owner of More Than Three Fifth, shares a vision with our community—a vision of doubling down on empowerment, diversity, and inclusion. The AdColor 2023 theme perfectly aligns with this vision, emphasizing unity, progress, and a commitment to holding the line for diversity, equity, and inclusion.

At More Than Three Fifth, Kali’s work resonates deeply with our mission. We are a platform born from a passion for empowerment, entrepreneurship, and precision marketing. We envision a world where individuals from all walks of life are inspired to embrace their entrepreneurial aspirations, and businesses are equipped with the tools to connect with their audiences effectively and authentically.

Through our curated blend of educational resources, mentorship opportunities, and practical advice, we are committed to breaking down barriers and nurturing a spirit of self-reliance and creativity under the visionary leadership of Kali as the co-owner of More Than Three Fifth.